Email Marketing
Q. How soon can I expect results from my email marketing efforts?A. Email marketing is a very timesaving tool in marketing that generates immediate results in just several hours.
Q. What is the difference between email marketing and traditional direct mail marketing?
A. Email marketing is cheaper, faster; it has ability to target defined demographics and effective measuring performance results.
Q. Do you also design the email message?
A. Yes, we design HTML and Rich media campaigns for our clients.
Social Media
Q. What is Social Media Marketing (SMM)?A. SMM involves promoting content in various ways to social media users. The objective is to attempt to increase traffic and exposure. SMM can involve developing content that targets social media users, building a network of other users, requesting votes from others, and anything else that involves getting votes and traffic from social media websites.
Q. What are the biggest social media sites?
A. Some leading social media sites are: Facebook, Linkedin, StumbleUpon, Yahoo Buzz, and Delicious.
Q. What can a social media consultant do for me?
A. A social media consultant can do a lot for you, including:
- Develop an overall strategy for using social media to effectively promote your site.
- Determine what types of content you could use to target social media users that would be relevant to your site.
- Write the content for you
- Post and manage content on social media sites
- Promoting the content and getting votes for you.
Q. Why are Social Media Marketing and Search Engine Optimization often mentioned together?
A. Many SEO experts also offer SMM services, and in most cases it is primarily for the purpose of link building. Search engine rankings are heavily influenced by inbound links, and one of the best ways to build links is to leverage social media.
Q. Why is my site not showing up in the search engines Such as: Google, MSN, Yahoo?
A. For any of these reasons:
- You may not be using a search engine optimized web design.
- Your site may not be readable by the engines
- May be missing information critical to properly index your webpage.
- Use of some scripts can prevent search engine spiders or bots from crawling your web site or reading its content.
- Not been properly submitted.
Search Engine Marketing
Q. What is Search Engine Marketing?A. Search Engine Marketing (SEM) encompasses search engine optimization, web marketing, online media buying, basically any advertising designed for the search engines.
Q. What is Search Engine Optimization?
A. Search Engine Optimization (SEO) is the process of optimizing a web page for high search engine rankings for a particular search term or set of search terms.
Q. Do you really need to optimize your site?
A. If you want your site to be found, then you must optimize it for search; and basically, that means you must make it visible to search engines. If you go through the trouble of making a web site, then your intention probably is for that web site to be found. SEO is the process that helps this happen.
Q. What does keyword research mean for SEO?
A. Keyword research helps to identify which search phrases the public commonly uses in a search, so you can capitalize on potential web traffic.
We research all your most important keywords for each page you want indexed. Our keyword research experts can help identify the best keywords to target for your business.
Q. What is Pay Per Click (PPC)?
A. PPC campaigns are ongoing marketing campaigns designed to increase traction to you site and place your website’s information at the top of search engine listings: Google, Yahoo etc.
Q. What search engines will my PPC ads appear on?
A. We recommend the use of the top three search engines:
- Google Adwords and its partner networks
- Overture and its partner Yahoo!, MSN, etc
Q. What ad position will my PPC ads appear on?
A. For the majority of pay per click search engines, the highest bid wins the top spot, the next highest, the second spot, and so on. So basically you can make your ad appear on any desired rank if you are willing to match the bid.
Q. How many ads would you create for my PPC campaign?
A. We would first break down all the selected keywords into smaller groups, and then create a combination of ads for testing for these different keyword groups. We would create a maximum of 30 ads for your site. If you would like us to create more ad copies, we would do so at an additional cost of $15 per ad copy.
Q. I am not able to decide between SEO and PPC. Which one of these should I choose and why?
A. SEO and PPC have their own advantages and features. Use of both of these in synergy works very well for any business, which wants to generate traffic through search engines.
We’ll work with you to suggest the best combination of services that you need to go for in order to achieve you online business objectives.
Short Message Service
Q. What is a text message (SMS)?A. SMS stands for Short Message Service, and it is synonymous with text message, Text, TXT, etc. An SMS (text message) is a short message, which can be sent to and from a cellular phone.
Q. How long does it take to deliver a text message?
A. Text messages are usually delivered to mobile phones in a few seconds to a few minutes. During peak hours, or when recipients phone is turned off or outside coverage area, there could be a short delay.
Q. Can you guarantee delivery of every text message that I send?
A. No. As text messaging is a store-and-forward technology dependent on carriers and their networks, it is impossible to guarantee delivery of a text message.
Q. Do I pay for text messages that my recipients do not receive?
A. Yes. We charge you one credit every time our system sends a text message on your behalf, as we are charged every time we pass your message through our SMS Gateway.
Q. What is the advantage of using text messaging?
A. Text messages are a brief, effective, inexpensive means of communication. Most people carry their cellular phones with them wherever they go, so unlike email, text messages can reach people when they are away from their desks.
Other FAQs
Q. How long does a project take to implement?A. It depends on your specific needs, we will review your requirements with you and determine a timeline within which the project can be implemented and at what costs. You can start by filling the project request form here.
Q. What are the benefits of using an integrated marketing campaign?
A. If executed correctly, there are a lot of benefits you can gain including:
- Increase in site traffic.
- Engage responders in more meaningful dialogue.
- Convert responders' preferences into revenue.
Q. How much does it cost to use your services?
A. Based on your specific requirements, we can send you our proposal within the next business day.
Q. What are your payment terms?
A. Prepayment is required for all orders through our order form.
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